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These blue-shirted, mostly young men and women hovering at the trademark Genius Bar are what some customers call the heart and soul of Apple Stores.
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On this recent day, during a visit by this newspaper arranged by the company’s famously protective PR machine, we watch as the Geniuses are put to the test - the customers with the MacBook Pro that won’t start, the unsendable text message, the iPhone with the mischievous disposition.
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You can see it from across the room: the way they stand there so sure of themselves, the way they move in Zen-like slo-mo, the way they seem to care so deeply about those poor souls coming through the door with their Apple dreams and their iOS demons. at the Apple Store in downtown Palo Alto and the Geniuses are hard at work being, well, geniuses. The agent I spoke with over the phone to schedule me had the worst attitude when I asked for an appointment - all for me to get there and receive NO help.Apple Store Geniuses: A rare peek behind the curtain – The Mercury News Close Menu I chatted with Apple via iMessages and the link they sent did not work. It was already a struggle to get the appointment. He then proceeded to redirect me to a sales associate name Randall who STILL could not help me. Being on the phone, I would have been transferred a thousand times to different departments, but he didn't understand that.
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I had an appointment with the genius bar and Josh or Joshua completely invalidated my needs and questions by saying "this isn't what the genius bar is for" with a slick attitude and telling me I could call and get all the help I need when I had multiple questions about multiple different things. Other stores are open for people to roam, but it seems like Apple requires an appointment for sales or the genius bar. They have people guarding the door asking what are you coming in for like it really matters. Since the pandemic, this store hasn't been helpful at all.
![Tysons corner mac genius bar appointment](https://kumkoniak.com/7.jpg)